Scott Adams and Book Sales

Scott Adams, creator of the very popular comic strip Dilbert, has apparently been stumping on his website for Donald Trump very, very hard over the past few months. This past month, for example, there has been almost a post a day on his blog about how Donald Trump is going to win the election, or how he is pulling the wool over America’s eyes. (Although it isn’t described that way; Scott Adams is doing his best to remain impartial while describing these events.)

Of course, I’m not convinced that Scott Adams doesn’t want Trump to be the President. I’m sure that’s who he plans to vote for, so he’s spending extra time pushing him as an electable candidate. But the real reason behind these posts is painfully obvious – he’s trying to sell his book. He’s just written his posts about a topic that will drive people past the idea of an advertisement, (as most political ads do) so that it isn’t obvious that he’s selling his book to people.

Every mention of his book is in passing in these posts, but there is almost always a mention of his book. And how it can teach the reader to be exactly like Trump. An example:

Bonus thought: If you view the world in terms of goals, Trump has failed twice to be president. You expect him to fail a third time because that is the pattern he created. But viewed from a systems filter, Trump got the most practice running for president of anyone in the conversation.

Name one situation where practice doesn’t matter. Stop being surprised that the guy who practiced the most is performing the best. That is how systems thinkers play the long game. They fail toward a place of BETTER odds, not worse.

You can see more about systems being better than goals in my book on success.

“Trump is doing his thing. I can teach you how to be like Trump.”

He even went so far (in that particular post, found here) to tell the reader about Trump’s book on Negotiating. (But he didn’t link to it; instead he linked to his own book.) It’s an impressively successful tactic for him, if you read through the comment section. It’s obvious that people are buying his book in an effort to further discuss his points.

Like a college professor requiring their students to purchase a book published by the professor, he’s setting the stage masterfully to have everyone agree with him.

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